Privacy Policy

This Privacy Policy describes how swoonboutiquelafayette.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at swoonboutiquelafayette@gmail.com or by mail using the details provided below:

1700 Kaliste Saloom Road, Suite 100A
Lafayette, LA 70508
United States

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support or voluntarily provide information through our website, including when you subscribe to receive marketing communications.

In this Privacy Policy, we refer to any information about an identifiable individual (including the information described below) as “Personal Information.”

Device Information

• Purpose of collection: To load the Site accurately for you and to perform analytics on Site usage to optimize our Site.

• Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, pixels, or similar technologies.

• Disclosure for a business purpose: Shared with our service providers, including Shopify and analytics or advertising providers.

• Personal Information collected: Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

Order Information

• Purpose of collection: To provide products or services to you and fulfill our contract with you, including processing your payment information, arranging for shipping, providing invoices and/or order confirmations, communicating with you about your order, screening our orders for potential risk or fraud, and, when in line with the preferences you have shared with us, providing you with information or advertising relating to our products or services.

• Source of collection: Collected from you.

• Disclosure for a business purpose: Shared with our service providers, including Shopify, payment processors, shipping providers, and other providers necessary to fulfill your order.

• Personal Information collected: Name, billing address, shipping address, payment information, email address, and phone number.

Customer Support Information

• Purpose of collection: To provide customer support and respond to your questions or requests.

• Source of collection: Collected from you.

• Disclosure for a business purpose: May be shared with service providers that assist us with customer support and communications.

• Personal Information collected: Information you provide when contacting us, which may include your name, email address, phone number, order information, and the contents of your communication.

Marketing and SMS Information

If you choose to subscribe to marketing communications from us, we may collect and use your email address and/or phone number to send you marketing communications, including promotional offers, information about new products, sales, events, and other updates from Swoon Boutique Lafayette.

When you provide your phone number and separately opt in to receive SMS marketing messages, you consent to receive recurring marketing text messages from Swoon Boutique Lafayette at the phone number provided. SMS consent is not required to make a purchase.

We collect SMS marketing consent through methods such as our online checkout, website forms, or other signup methods where SMS marketing consent is clearly requested. Your consent to receive email marketing does not automatically constitute consent to receive SMS marketing messages.

• Purpose of collection: To send marketing communications, including SMS messages, promotional offers, new product announcements, sales, events, and other information about Swoon Boutique Lafayette when you have provided the appropriate consent.

• Source of collection: Collected directly from you when you voluntarily provide your phone number and opt in to SMS marketing.

• Disclosure for a business purpose: Your phone number and SMS marketing consent information may be shared with Shopify and SMS service providers that assist us in sending and managing SMS marketing communications.

• Personal Information collected: Phone number, SMS marketing subscription status, consent information, and information related to your interactions with our SMS marketing communications.

We use Shopify to manage and deliver SMS marketing communications. Shopify may process your phone number and related information as necessary to provide SMS marketing services on our behalf.

You may withdraw your consent to receive SMS marketing messages at any time by following the unsubscribe instructions included in our messages, such as replying “STOP” where applicable. You may also contact us using the information provided in the Contact section of this Privacy Policy to request that we stop sending marketing communications to you.

We retain your Personal Information, including your phone number and marketing consent information, only for as long as reasonably necessary for the purposes described in this Privacy Policy, to provide our services, maintain appropriate business records, comply with our legal obligations, resolve disputes, and enforce our agreements.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

• We use Shopify to power our online store and assist with marketing communications, including SMS marketing. You can read more about how Shopify uses your Personal Information in Shopify’s Privacy Policy.

• We may share your Personal Information with payment processors, shipping providers, marketing providers, analytics providers, advertising partners, SMS service providers, and other service providers that help us operate our business and provide services to you.

• We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

For example, we use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information in Google’s Privacy Policy. You can also opt out of Google Analytics using Google’s available opt-out tools.

• We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies, which you may consent to depending on your location.

• We use Shopify Audiences to help us show ads on other websites with our advertising partners to buyers who made purchases with other Shopify merchants and who may also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants may make offers you may be interested in.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational resources.

You can opt out of targeted advertising through the applicable advertising platform's privacy or advertising settings.

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal.

Using Personal Information

We use your Personal Information to provide our services to you, which includes:

• Offering products for sale

• Processing payments

• Shipping and fulfilling orders

• Providing customer service

• Communicating with you about your orders

• Sending marketing communications, including email and SMS messages, when you have provided the appropriate consent

• Providing information about new products, services, promotions, sales, and events

• Improving and personalizing your experience on our Site

• Analyzing Site usage and marketing performance

• Protecting against fraud and other unauthorized or illegal activity

• Complying with applicable laws and regulations

Your Rights

Depending on where you live, you may have certain rights regarding your Personal Information, including the right to request access to, correction of, or deletion of your Personal Information.

If you would like to exercise any applicable privacy rights, please contact us using the contact information provided above. We may need to verify your identity before completing your request.

You may also unsubscribe from our marketing communications at any time. For SMS marketing messages, you can follow the opt-out instructions included in the message, such as replying “STOP” where applicable.

CCPA

If you are a resident of California, you may have the right to access the Personal Information we hold about you (also known as the “Right to Know”), to request deletion or correction of your Personal Information, and to receive certain information about how your Personal Information is collected, used, and disclosed.

If you would like to exercise these rights, please contact us through the contact information above.

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address above.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies.

Cookies make your browsing experience better by allowing the website to remember your actions and preferences, such as login and region selection. This means you don't have to re-enter this information each time you return to the Site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use cookies and similar technologies to optimize your experience on our Site and to provide our services. The types of cookies used may vary depending on the Shopify features, apps, and services installed on our Site.

For more information about Shopify’s use of cookies, please review Shopify’s Cookie Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time in order to reflect changes to our practices, operational requirements, or for other legal, regulatory, or business reasons. Any changes will be posted on this page with an updated effective date where applicable.

last updated: October 19, 2026