Hi SWOON SIS! I'M SO HAPPY YOU ARE HERE!

Welcome to Swoon Lafayette, a women’s apparel and accessory boutique. We provide a thoughtfully curated collection of brands that represent sophisticated prints, bold color combinations, and feminine silhouettes.

I am Natalie Guillory, the proud owner of Swoon Lafayette, but you can call me Nat! I opened Swoon in 2019, after 10+ years working in retail, I knew it was time to turn my dream into a reality! I felt the Lafayette area needed a boutique that could offer a “something for everyone” approach. No matter your age or your budget, Swoon strives to make everyone who walks through our doors (or shops with us online) look and feel their absolute best.

I’m originally from New Iberia and married to Lafayette native, Caleb. Together we have two children, Ami and Shepard. I define my personal style as trendy, but I also absolutely love an elevated basic. You can usually find me in playful patterns or bright colors. Besides being a fashion enthusiast, I love spending my free time making memories with my kids, or traveling and trying new restaurants with Caleb.

On any given day at Swoon you can find 3 generations of women shopping together for all of life’s biggest events. It is my greatest joy to have so many of my sweet customers turn into life long friends, and my staff to family. I truly feel so lucky to be able to play a small part in your big moments by dressing you for the occasion. 

XO, Nat